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Opening a Restaurant in Vancouver: Menu and Online Presence Checklist

April 10, 2026Opening a Restaurant

Vancouver has one of the most competitive restaurant markets in Canada. Customers are food-savvy, digitally active, and have dozens of options within

Last updated: April 2026

Vancouver has one of the most competitive restaurant markets in Canada. Customers are food-savvy, digitally active, and have dozens of options within walking distance. Your online presence needs to be sharp before you open your doors.

This checklist covers the digital side: Google, menu, social media, and local platforms. It is designed for independent restaurant owners, not chains with marketing departments.


8 Weeks Before Opening

Set up your Google Business Profile

Go to business.google.com. Create your listing. Mark it as "opening soon."

Fill in everything: restaurant name (exactly as on your signage), address, phone, specific business category ("Korean Restaurant" not just "Restaurant"), planned hours, and a description that mentions your cuisine, neighbourhood, and what makes you different.

Vancouver verification typically uses Google's video walkthrough process. Record a short video of your space showing signage and interior. Verification takes a few days.

Apply for your City of Vancouver business licence

Vancouver's licensing process for restaurants involves several agencies:

  • Apply for a business licence through the City of Vancouver
  • If your location requires a new liquor licence, apply through the BC Liquor and Cannabis Regulation Branch (LCRB). This process often requires a public consultation period and can take 8 to 16 weeks, so start early
  • Schedule an inspection with Vancouver Coastal Health for food safety
  • If your space requires renovations or a change of use, apply for a development permit through the City's planning department
  • Some neighbourhoods require a public hearing for new restaurant or liquor applications. Check with the City if your location falls in one of these areas

The liquor licensing timeline is often the longest lead item. If you plan to serve alcohol, submit your LCRB application as early as possible.

Register your domain and build a basic web presence

A single-page website with your restaurant name, concept, address, opening timeline, and an email signup or Instagram link is enough for now.

If you are not ready for a full website, your Google Business Profile and Instagram page can serve as your initial digital storefront.


6 Weeks Before Opening

Build your digital menu

Have your menu ready digitally before finalizing your printed menus. You will use it for Google, social media, soft opening invitations, and food blogger outreach.

Enter your items, prices, and descriptions into a hosted menu tool. This gives you a link and QR code that you can share immediately and update as your menu evolves before opening.

Vancouver-specific note: Vancouver's diverse population and strong tourism sector make multilingual menus especially valuable. If your restaurant is in a tourist-heavy area (Gastown, Downtown, Granville Island) or serves a multilingual community (Richmond, Burnaby, East Van), consider building your menu in two or three languages from the start.

EasyMenus supports 21 languages with a language switcher on the published menu. Free plan includes one menu, a QR code, and 150 themes.

Build your opening day menu free

Start social media

Instagram is essential for Vancouver restaurants. The city has one of the most active food Instagram communities in Canada.

Create your account and post regularly:

  • Renovation and build-out progress
  • Menu development and dish testing
  • Your team and your story
  • Neighbourhood context (what is around you, what the area is known for)

Tag your location. Use local hashtags: #VancouverEats, #VanFoodie, #YVRFood, #VancouverRestaurants, and neighbourhood-specific tags like #GastownEats, #MtPleasantFood, #MainStreetVan.

Create a Facebook page. Join neighbourhood community groups for your area. Vancouver neighbourhoods like Mount Pleasant, Commercial Drive, Kitsilano, and Main Street have active online communities.


4 Weeks Before Opening

Claim your listings

  • Yelp (Vancouver has a very active Yelp community)
  • TripAdvisor (especially important if you are in a tourist-facing area)
  • Bing Places
  • Apple Maps (through Apple Business Connect)
  • Vancouver Magazine's restaurant coverage
  • Scout Magazine (online, covers Vancouver food scene)

Keep your name, address, and phone number identical on every platform.

Set up delivery platforms (if applicable)

DoorDash, UberEats, and SkipTheDishes are all active in Metro Vancouver. Allow 2 to 4 weeks for registration and menu activation.

Reach out to local food media

Vancouver has a strong food media ecosystem:

  • Vancouver Magazine (annual restaurant awards, new opening coverage)
  • Scout Magazine (online, frequently covers new restaurants)
  • Eater Vancouver
  • Daily Hive Vancouver's food section
  • CBC British Columbia food coverage
  • Instagram food accounts: search #VancouverEats and #YVRFood for active local food bloggers with 5K to 50K followers

Send a short, specific email: restaurant name, concept, cuisine, location, opening date, 2 to 3 quality photos, and a link to your menu. Keep it brief. Vancouver food writers cover dozens of openings per year.


2 Weeks Before Opening

Add your menu to Google Business Profile

Enter menu items directly or link your hosted menu URL. See: How to Add Your Restaurant Menu to Google Business Profile

Print QR codes

Order QR code table cards from a local print shop or print them yourself on cardstock. Allow 5 to 7 business days for professional printing.

Soft opening

Invite 30 to 50 people: friends, family, neighbours, and a few local food bloggers if you have made connections. Test everything:

  • QR codes scan and load quickly
  • Google listing is accurate (hours, address, menu)
  • Customers can find you on Google Maps
  • Your menu looks good on a phone
  • Staff know the menu and can answer questions

Opening Week

  • Post on Instagram daily. Share stories, tag your location, engage with comments.
  • Respond to every Google review within 24 hours.
  • Update your digital menu as things change. Opening week always involves surprises: items that sell out, prices that need adjusting, specials that work or do not work.
  • Monitor your Google listing to make sure hours and information are correct.

The checklist (printable summary)

8 weeks before:
  • [ ] Google Business Profile created and "opening soon"
  • [ ] City of Vancouver business licence application submitted
  • [ ] LCRB liquor licence application submitted (if applicable, allow 8 to 16 weeks)
  • [ ] Vancouver Coastal Health inspection scheduled
  • [ ] Domain name registered
  • [ ] Basic website or landing page live
6 weeks before:
  • [ ] Digital menu built with items and prices
  • [ ] QR code generated
  • [ ] Instagram and Facebook pages created
  • [ ] Social media posting started
  • [ ] Multilingual menu versions considered (if tourist-facing or multilingual area)
4 weeks before:
  • [ ] Yelp, TripAdvisor, Bing Places, Apple Maps claimed
  • [ ] Delivery platform registrations submitted (if applicable)
  • [ ] Local food media outreach sent
2 weeks before:
  • [ ] Menu added to Google Business Profile
  • [ ] QR code table cards printed
  • [ ] Soft opening scheduled
Opening week:
  • [ ] Daily social media posting
  • [ ] Google listing monitored and updated
  • [ ] Menu updated in real time
  • [ ] Reviews monitored and responded to

Related reading:

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