Master EasyMenus features: menu customization, QR code generation, analytics tracking, and more. Step-by-step tutorials with screenshots.
Master EasyMenus features: menu customization, QR code generation, analytics tracking, and more. Step-by-step tutorials with screenshots.
# Feature Tutorials
Complete guides for every EasyMenus feature. Learn how to customize menus, generate QR codes, track analytics, and optimize your digital presence.
## Menu Management
### Creating & Editing Menus
#### Add a New Menu
When to use: Running multiple menus (lunch, dinner, drinks, seasonal)
- Go to Menu Editor
- Click "+ Create Menu" (top right)
- Enter menu name (e.g., "Summer Menu 2025")
- Choose template (Modern, Classic, Minimal, etc.)
- Click "Create"
Pro tip: Keep menus organized by:
- Time of day (Breakfast, Lunch, Dinner)
- Season (Spring Menu, Holiday Menu)
- Type (Food Menu, Drinks Menu, Desserts)
#### Add Menu Categories
Categories organize your menu (Appetizers, Main Courses, Desserts, etc.)
- Open Menu Editor
- Click "+ Add Category"
- Enter category name
- Drag to reorder categories
- Click "Save"
Best practices:
- Use 4-8 categories (not too many)
- Order by meal progression (apps → mains → desserts)
- Keep category names short and clear
#### Add Menu Items
Two ways to add items:
Method 1: Manual Entry
- Select category
- Click "+ Add Item"
- Fill in details:
- Item name (required)
- Price (required)
- Description (recommended)
- Dietary tags (optional)
- Upload photo (optional but recommended)
- Click "Save"
Method 2: Bulk Import
- Download CSV template
- Fill in item details in Excel/Sheets
- Upload CSV file
- Review and confirm
- All items added at once
Pro tip: Start manual, switch to bulk import once you're comfortable.
### Menu Item Details
#### Writing Effective Descriptions
Bad description:
"Burger with fries"
Good description:
"8oz Angus beef burger, aged cheddar, caramelized onions, house sauce. Served with hand-cut fries."
Why it's better:
- Specific details (8oz, Angus, aged cheddar)
- Sensory words (caramelized, hand-cut)
- Tells customer exactly what they're getting
Formula:
[Main ingredient] + [Key details] + [Preparation method] + [What comes with it]
#### Pricing Display
Options:
- Standard: £12.50
- Range: £10-15 (for variable items)
- Market price: "MP" or "Ask server"
- Hidden: No price shown (wine lists sometimes)
Change price:
- Click item in Menu Editor
- Click "Edit"
- Update price field
- Click "Save"
- Price updates immediately (no republishing needed)
#### Dietary Tags & Allergens
Add dietary information:
- Edit menu item
- Scroll to "Dietary Information"
- Check applicable boxes:
- Vegetarian
- Vegan
- Gluten-free
- Dairy-free
- Nut-free
- Halal
- Kosher
- Add allergen warnings in "Allergen Info" field
- Save
Why this matters:
- Customers can filter menu by dietary needs
- Reduces "does this have dairy?" questions to staff
- Legal compliance in many jurisdictions
- Improves customer experience
Screenshot reference: Menu Editor showing dietary tags section
### Menu Photos
#### Upload Item Photos
Recommended specs:
- Format: JPG or PNG
- Size: 800×600px minimum
- File size: Under 2MB each
- Lighting: Natural, well-lit
- Background: Simple, uncluttered
How to upload:
- Edit menu item
- Click "Upload Photo" or drag & drop
- Crop if needed (automatic square crop)
- Save
Pro tip: Take photos in natural daylight near a window. No flash. Simple white plate. Smartphone camera is fine.
#### Photo Best Practices
Do:
- Use consistent style across all photos
- Show actual portion sizes
- Highlight key ingredients
- Use natural lighting
- Keep backgrounds simple
Don't:
- Use stock photos (customers notice)
- Over-edit or use heavy filters
- Show unrealistic portions
- Include people's hands/faces
- Use flash (creates harsh shadows)
### Menu Organization
#### Reorder Items
Drag and drop:
- Menu Editor → Hover over item
- Click and hold the "handle" icon (⋮⋮)
- Drag item up or down
- Release to drop in new position
- Auto-saves
Pro tip: Put high-margin items in top 3 positions of each category. Customers tend to scan top items first.
#### Highlight Special Items
Make items stand out:
- Edit menu item
- Toggle "Featured" or "Special"
- Item gets visual badge ("Chef's Special", "Popular", "New")
- Appears in special section at top of menu
Use for:
- Daily specials
- Seasonal items
- High-margin dishes
- New additions you want to test
##QR Code Generation
### Create QR Codes
#### Basic QR Code
Screenshot reference: QR Code Generator interface
- Go to QR Codes section
- Select menu from dropdown
- QR code generates automatically
- Preview shows how it looks when scanned
That's it. QR code is ready to download and print.
#### Customize QR Code Style
Style options:
- Square (default, most reliable for scanning)
- Rounded (modern look, slightly less reliable)
Color presets:
- Classic Black (recommended for best scanning)
- Ocean Blue
- Forest Green
- Warm Orange
- Easymenus Red
- Dark Mode
Custom colors:
- Choose any color for QR code
- Choose background color
- Ensure high contrast for scanning reliability
Pro tip: Test colored QR codes on different phones before printing. Black is most reliable.
#### QR Code Sizes
Download sizes:
- Small (300×300px): Business cards, receipts
- Medium (600×600px): Table tents, menu cards
- Large (1200×1200px): Window posters, A4 prints
- Extra Large (2400×2400px): Banners, large format
Recommendation:
- Tables: Medium
- Windows: Large
- Website: Small or Medium
- Print advertising: Large or Extra Large
### Download & Print
#### Download Formats
PNG (most common)
- Best for: Printing, websites, social media
- Resolution: High quality
- Use when: General purpose printing
SVG (scalable vector)
- Best for: Professional design, large format
- Resolution: Infinite (scales without pixelation)
- Use when: Working with graphic designer
PDF (print-ready)
- Best for: Immediate printing
- Resolution: Print-ready 300 DPI
- Use when: Sending directly to printer
#### Print QR Codes
DIY printing:
- Download Medium or Large PNG
- Open in any program (Word, Pages, etc.)
- Print on cardstock
- Cut to size
- Optional: Laminate for durability
Professional printing:
- Download Large PNG or PDF
- Upload to print service (Vistaprint, Moo, etc.)
- Choose product:
- Table tents (tri-fold)
- Stickers (vinyl, weatherproof)
- Posters (A4, A3, A2)
- Acrylic stands
- Order and wait for delivery
Cost comparison:
- DIY: £0.10-0.30 per QR code
- Professional: £0.50-3.00 per QR code
### Multiple QR Codes
#### When You Need Multiple Codes
Different menus:
- Food menu QR code
- Drinks menu QR code
- Dessert menu QR code
Different locations:
- Table QR codes
- Bar QR codes
- Takeaway counter QR code
- Window display QR code
Tracking different sources:
- Social media QR code (trackable)
- Print ad QR code (track effectiveness)
- Business card QR code
#### Create Location-Specific Codes
- QR Codes → Click "+ New QR Code"
- Select menu
- Add label: "Front Window", "Table 5", "Bar", etc.
- Customize design if needed
- Download
Pro tip: Label each QR code file clearly when downloading:
- easymenus_table_qr.png
- easymenus_window_qr.png
- easymenus_bar_qr.png
## Analytics Dashboard
Screenshot reference: Analytics Dashboard showing metrics
### Understanding Your Analytics
#### Key Metrics Explained
Total Views
- How many times customers opened your menu
- Counts: Unique device opens (not refreshes)
- Goal: Increasing trend over time
Popular Items
- Which menu items get clicked/viewed most
- Ranked by view count
- Use to: Identify best sellers, optimize menu placement
Click-Through Rate
- Percentage of viewers who engage with menu
- Industry average: 325%
- Below 200%: Menu may be confusing or slow
- Above 400%: Strong engagement
Avg Session Time
- How long customers spend viewing menu
- Industry average: 1m 30s - 2m
- Under 1m: Menu may be overwhelming
- Over 3m: Good browsing, high engagement
### View Analytics Data
Default view: Last 7 days
Change time range:
- Last 7 days
- Last 30 days
- Last 3 months
- Custom date range
Filter by:
- All menus (if you have multiple)
- Specific menu
- Device type (mobile, tablet, desktop)
### Traffic Insights
#### Website Traffic Chart
What it shows:
- Daily menu views over time
- Peak days and times
- Trends (growing, stable, declining)
How to use it:
- Identify busiest days (Fri-Sun typically highest)
- Spot unusual spikes (review event, social media post)
- Track growth month-over-month
Screenshot reference: Website Traffic chart showing views over time
#### Peak Times Analysis
When customers view menus:
- Breakfast: 7-10am
- Lunch: 11am-2pm
- Dinner: 5-9pm
Use this to:
- Schedule menu updates during slow times
- Staff appropriately for peak
- Time social media posts before peaks
### Popular Items Tracking
#### Most Viewed Items
What it tells you:
- Which dishes customers are most interested in
- Items getting clicked but not ordered (investigate why)
- Items nobody clicks (consider removing or repositioning)
Actions to take:
Highly viewed, highly ordered:
- Success! Keep prominent
- Consider raising price slightly
- Create similar items
Highly viewed, rarely ordered:
- Price too high? Lower it or create "lite" version
- Description unclear? Improve it
- Photo unappealing? Retake
Never viewed:
- Hidden in menu? Move to top of category
- Poor description? Rewrite with sensory words
- Wrong category? Move it
- Just not appealing? Remove it
### Export Analytics Data
Download reports:
- Analytics → Click "Export Data"
- Choose date range
- Choose format:
- CSV (for Excel analysis)
- PDF (for presentation)
Use exported data for:
- Monthly performance reviews
- Menu optimization decisions
- Trend analysis over time
- Reporting to partners/investors
## Advanced Features
### Multi-Language Support
#### Enable Auto-Translation
Free feature, works automatically:
- Customer opens menu on their phone
- Menu detects phone's language setting
- Displays menu in that language automatically
Supported languages: 40+
- Spanish, French, German, Italian, Portuguese
- Chinese (Simplified & Traditional), Japanese, Korean
- Arabic, Hindi, Russian, Polish, Dutch
- And more
No setup required. Just works.
#### Set Primary Language
Your menu's primary language (the one you write in):
- Settings → Menu Language
- Select your language
- All menu content should be in this language
- Auto-translation works from this base
### Allergen Filters
#### Enable Customer Filtering
When enabled, customers can filter menu by dietary needs:
- Menu Editor → Settings
- Toggle "Enable Dietary Filters" ON
- Save
Customer experience:
- "Filter" button appears on menu
- Customer selects preferences (vegan, gluten-free, etc.)
- Menu shows only compatible items
- "Clear filters" option available
Requirements:
- Must add dietary tags to menu items first
- At least 30% of menu tagged for best experience
### Menu Scheduling (Pro Plan)
#### Schedule Menu Changes
Automatically switch menus:
- Menu Editor → Click "Schedule"
- Select start date/time
- Select end date/time
- Menu activates/deactivates automatically
Use cases:
- Breakfast menu (6am-11am) → Lunch menu (11am-5pm) → Dinner menu (5pm-10pm)
- Happy hour menu (5pm-7pm, weekdays only)
- Weekend brunch menu (Sat-Sun, 9am-2pm)
- Seasonal menus (Summer menu May 1 - August 31)
### Real-Time Inventory (Pro Plan)
#### Hide Sold-Out Items Instantly
During service:
- Open Menu Editor on phone
- Find sold-out item
- Toggle "Visible" OFF
- Item disappears from customer menus immediately
When item restocked:
- Toggle "Visible" ON
- Item reappears immediately
No republishing needed. Changes are instant.
## Tips & Tricks
### Menu Optimization
Quick wins:
- Add photos to top 5 items in each category
- Write detailed descriptions for high-margin items
- Reorder categories: appetizers → mains → desserts → drinks
- Enable dietary filters if you haven't
- Review analytics weekly, adjust based on data
### Common Mistakes to Avoid
❌ Don't:
- Use ALL CAPS in item names (looks aggressive)
- Write vague descriptions ("delicious pasta")
- Forget to add prices (customers leave)
- Upload tiny photos (look pixelated)
- Never update menu (goes stale)
✓ Do:
- Use sentence case ("Margherita Pizza")
- Write specific descriptions with sensory words
- Price everything clearly
- Use high-quality photos (smartphone is fine)
- Update menu at least monthly
## Need More Help?
Feature-specific questions:
Advanced tutorials:
Still stuck?
Contact Support →
## Version Control
- Version: 1.0
- Date: 29 October 2025
- Format: Feature tutorials and how-to guides
- Covers: Menu management, QR codes, Analytics, Advanced features
- Target audience: Current EasyMenus users learning features